If Scream 7 is about escalation, Paramount is making sure the rollout matches the threat.

With just weeks to go before its February 27 theatrical release, the studio officially pulled the trigger on the film’s most ambitious campaign to date — and for the first time in franchise history, Scream is going IMAX.

Yes. Ghostface. Bigger than ever.

The First Scream Ever in IMAX

Paramount confirmed that Scream 7 will debut in IMAX — a franchise first — giving fans a louder, sharper, more immersive way to experience Ghostface on the biggest screens available.

The studio will also host a Scream 7 Opening Night Fan Event Screening on Thursday, February 26, at 6:00 PM local time, one night before the official release.

In addition to standard showtimes, the fan event will include premium formats such as IMAX, Dolby Cinema, 4DX, SCREENX, MX4D, and other large-format auditoriums nationwide.

Tickets for both the Fan Event Screening and general showtimes go on sale February 9, starting at 6:00 AM PT.

A 30th Anniversary Print Worth Framing

Fans attending the advance screening will receive a limited-edition collector’s print celebrating 30 years of Scream — while supplies last.

The artwork is a striking homage to the original 1996 poster. Where Drew Barrymore once stood, Neve Campbell now takes center stage — and notably, this time with above-the-title billing.

Also worth clocking: David Arquette receives a prominent credit, and Matthew Lillard is finally being marketed as part of the core legacy again. The billing block reads like a love letter to the franchise’s history, complete with a 30th anniversary seal.

Old Scars, New Wounds

The past few days unleashed a flood of TV spots, including a Super Bowl teaser, packed with new footage and one chilling promise from Ghostface:

“I’ll make everyone you love suffer, while you watch.”

Pine Grove enters curfew, mirroring the original film beat for beat. The signal is clear: the town knows what’s coming. And just like before, it won’t be enough.

One of the most anticipated moments finally surfaces: Gale Weathers sitting across from Sidney Prescott in what looks like a formal interview. It barely lasts. The second Gale brings Tatum Evans into the conversation, Sidney shuts it down. Hard. It’s a reminder that some names still don’t belong on record — and that motherhood has added new boundaries Sidney refuses to let anyone cross.

Blink and you’ll also catch something older still: the original Woodsboro group photo, framed again at the town fountain. It’s not nostalgia — it’s a warning. A reminder that this story has always been communal, and that no one escapes the frame.

Elsewhere, Ghostface makes his mission statement explicit, promising to burn everything Sidney loves. The line doesn’t land as empty menace; it echoes thirty years of escalation, now weaponized against family rather than survival alone.

The campaign also reworks a visual the franchise knows by heart: a boyfriend climbing through a bedroom window. This time, the image belongs to Sam Rechner and Isabel May — but the perspective has shifted. Sidney, who once lived this exact moment (and later watched history repeat itself with Jill Roberts), is no longer the girl inside the room. She’s the one watching. Measuring. Making sure the relationship stays firmly PG-13.

Popcorn Buckets, Because Of Course

The collectible rollout is equally aggressive — and thankfully restrained.

In short:

• AMC debuts an exclusive “Let Me In” design, styled like a home-invasion tableau.
• Cinemark leans into a messier, dripping-blood aesthetic.

• Regal goes full display piece, with a light-up Ghostface case.

They’re not subtle. They’re not cheap.
And they’re absolutely going to sell out.

One More Thing: Scream 4 Finally Gets Its Due

Away from the chaos of Scream 7, there’s a gift for collectors.

Scream 4 has officially landed in 4K via Fandango at Home and Apple TV, with a physical 4K Ultra HD Blu-ray release from Lionsgate planned for early 2026.

The new transfer offers:

• A more natural color grade, ditching the old yellow tint

• Sharper detail and restored film grain

• Improved HDR, with stronger blacks and brighter highlights

For a film long debated in the franchise canon, this is its best presentation yet.

With tickets going on sale February 9, an IMAX debut, a fan-first event, and a marketing campaign that refuses to play it safe, Scream 7 is making one thing clear:

This isn’t just another sequel.

It’s a full-scale event.

And it cuts into theaters on February 27.