The Scream 7 “Big Game” spot was the spark. Today’s poster dump is the gasoline: multiple premium-format one-sheets designed to keep feeds loud and ticketing pages moving. And yes—tickets went on sale today, with the franchise’s first IMAX release positioned as the headline feature.

Before the formats showed up, Scream 7 led with the cleanest pitch of the day: “Like Mother / Like Daughter.” Sidney (Neve Campbell) and Tatum Evans’ (Isabel May) faces split by a single knife, firelight licking the edges, and a tagline that reads less like copy and more like a verdict.

Legacy as a blade—what gets inherited, what gets repeated, and what gets cut loose.

4DX: “Feel It” as a threat, not a tagline

The 4DX art is the most conceptual: Ghostface isn’t a person so much as a storm system, with the mask emerging from smoke and cloud. The burning house below acts like a furnace feeding the scream.

For 4DX specifically, that’s perfect positioning: the format sells physical sensation, so the poster frames Ghostface as atmosphere—something you’re about to sit inside.

D-BOX: the “event poster” that doubles as a cast billboard

The D-BOX piece leans into stacked, theatrical storytelling: giant mask above, ensemble in the middle, burning house anchoring the bottom. It’s the most “everything in one image” solution—ideal for ticketing pages where people still ask, who’s in this one? and want the answer instantly.

Dolby Cinema: Ghostface, centered like a premium exhibit

Dolby’s one-sheet is all symmetry and containment—Ghostface framed by a glowing outline, smoke and flame licking the edges. The message is upscale and controlled: not chaos for chaos’ sake, but precision—the kind of visual that says “you’ll see every detail.”

ScreenX: minimalist menace (and the sharpest design choice)

ScreenX goes stripped-down: red haze, side-profile Ghostface, horizontal knife, and negative space doing the heavy lifting. It’s the most design-forward of the set—less “blockbuster collage,” more “warning label.”

It also matches ScreenX’s pitch: your peripheral vision is part of the show, so the art emphasizes silhouette and tension over information.

Fandango’s IMAX perk

FanClub members can get an “exclusive IMAX upgrade” for Scream 7:

• Use code SCREAM7IMAX for up to $7 off one IMAX ticket per order
• Promo window listed as 2/9/26 through 3/1/26 (with standard “while supplies last / redemption limit” language)
• Non-members can qualify by adding FanClub during checkout, and the discount applies automatically (no code required in that case)

This is exactly why the IMAX messaging is everywhere today: the format isn’t just “available.” It’s being positioned as the default “best way” to see Scream 7.

Regal turned the phone call into concessions (and honestly? fair)

Regal is pushing a full Scream 7 promo hub, complete with Ghostface Spirits cocktails (including Final Cut and The Stabber) and Ghost Pepper Popcorn—the kind of limited-time item people buy specifically to post their reaction.

The message is consistent across everything today: Ghostface is calling… and the campaign is answering with “Buy tickets.”