Release week for Scream 7: TikTok event photos hint at Sidney’s full family, ET chats, Don Toliver’s “Creepin”, new TV spots, and a web game.
February 20 means we’re officially in the last stretch. Scream 7 opens in theaters on February 27, 2026, with premium formats positioned as part of the pitch.
And the closer we get, the marketing stops “teasing” and starts leaving receipts—in clips, in music, and (in at least one case) in the decor of a creator event.
A TikTok creator event in Los Angeles brought out key Scream 7 faces, including Anna Camp, Kevin Williamson, Isabel May, and Celeste O’Connor.
What turned into the real conversation, though, wasn’t a stage moment. It was set dressing.
Fans on-site photographed framed family portraits around the house, and those images quickly traveled online (The Scream Vault was one of the accounts preserving the captures). The result: a lot of the lingering “how many kids?” noise suddenly had something concrete to argue with.
Important context: these are fan-captured props, not an official story confirmation. They do, however, match something longtime followers have heard before—especially the earlier Scream VI “lost script” chatter around Sidney having more than one child.
Also worth noting: the marketing has carefully avoided showing the younger kids outright so far. One recent TV spot even has Sidney drawing a hard line on that topic in dialogue—plural. (And yes, people noticed.)
Whether those younger children, portrayed on the photos by Maggie and Annabelle Toomey, appear on-screen, or are pushed off the board early for protection, is still unknown. For now, the frames did what good Scream marketing always does: they made the fandom work.
The “original songs all February” plan has been one of the cleanest Scream 7 rollouts. It’s simple, dated, and easy to track.
Here’s the timeline as it currently stands:
Ice Nine Kills is the obvious “meta” flex—Spencer Charnas isn’t just the frontman; he’s also the band’s co-founder, and he’s been open for years about how Scream sits at the center of their horror DNA.
But Don Toliver is a different kind of move. “Creepin’” is sleek, modern, and built for late-night paranoia. The hook is basically surveillance-as-romance, which lands uncomfortably well in a Ghostface week.
Also: it’s a smart get on paper. Toliver has already been crossing into film soundtrack space, including a credited track on the Sinners soundtrack (“Flames of Fortune”).
If the February music rollout is meant to preview “energy,” today’s entry reads like the campaign saying: this one is going to flirt with menace.
Entertainment Tonight dropped a new segment with Neve Campbell and Isabel May talking Scream 7 and the franchise legacy. It’s light, it’s personable, and it’s the closest thing we have right now to watching the “mother / daughter” angle breathe without a trailer cutting it into confetti.
A couple more spots have been circulating this week—one that plays up “before” snapshots of couples and normal life, and another that tightens the focus on Sidney when her daughter is in immediate danger.
The official Hide & Scream push is now active, framed as a Ghostface-themed hide-and-seek challenge, inside the Evans residence, tied to the release. Campaign posts are steering fans toward playing it on Discord, and there’s also an official web entry point on the game site itself.
This one launched as a Valentine’s hook, and it’s simple: enter a name + number, pick a message, and Ghostface calls.
Paramount’s page makes the terms clear: must be 18+, one-time message, and normal msg/data rates may apply.
It’s gimmicky in concept, but the execution is pure Scream: the phone call is still the franchise’s cleanest weapon, so of course marketing is using it as the delivery system.
Funko’s latest is a Ghost Face “Shelf Sitter” Pop (box #2002), built to perch on the edge of a shelf/display.
If you collect Pop variants that do something (pose, function, display gag), this is the one that’ll keep photobombing your horror section.
🔪 Explore the updated Merch Page for these and other recent additions, including official Scream 7 posters and collectibles.
Outside Woodsboro and Pine Grove: Mckenna Grace is also making noise with a very different mystery brand—she’s reportedly set to play a young Daphne in Netflix’s live-action Scooby-Doo series. And yes, Sarah Michelle Gellar (forever Cici Cooper to us) gave the casting her blessing.
It’s not “Scream news,” but it is the kind of pop-culture echo this franchise always attracts: horror-adjacent, legacy-adjacent, and fandom-reactive.
One week out, the pattern is clear: the campaign is less about hiding surprises and more about locking the vibe—family stakes, franchise self-awareness, and a soundtrack rollout that keeps the title in your feed every few days.
We’ll keep tracking the drops through opening weekend—because at this point, Scream 7 isn’t just coming. It’s already everywhere.
Follow HelloSidney.com: Don’t miss a scream-worthy second! Get exclusive updates, killer behind-the-scenes content, epic giveaways, and everything Ghostface!
We’ve read the original draft of ‘Scream VI’ and reveal all about Neve Campbell’s part, that hint possible details of ‘Scream 7’.
Dive into a master class of production design, exploring the art, locations, decoration, and coolest props of Scream VI.
Liana Liberato talks about her pivotal role, scary movies, and photography. She also answered fun and tricky questions from the fandom.
Radio Silence talks Scream VI: Behind-the-scenes, Stu Macher’s spirit, and the infamous shrine.
Bloody Ghost Face: Handmade by Robots and HelloSidney.com launch exclusive collectibles.
Jasmin Savoy Brown proudly wears many badges of honor: Woman, Black, Queer—and now, Scream Queen.
Radio Silence on Scream 5: Legacy cast, new faces, and filming challenges.
HelloSidney.com interviews Chad Villella, Matt Bettinelli-Olpin and Tyler Gillett, the team behind Scream 5.
🔪 Join our sponsors and showcase your brand to a passionate global community of horror fans! Partner with us today.
