Deadline´s Nikki Finke had published an article yesterday, during the afternoon, with a optimistic prediction to Scream 4 by saying that the movie was overperforming that it would reach $30M at the box office.
Later, there was an amend to it – a complete table turn:
Before Scream 4 was released this weekend, tracking indicated an opening in the mid- to high $20sM for this 4th film in the Scream franchise which comes 11 years after the 3rd film. But based on Friday's grosses and weekend modeling, it may not be able to move past even the lower end of predictions. The Miramax/Dimension/Weinstein Co's 15-year-old Scream franchise kept the formula that made it so popular in the first place — including producer/director Wes Craven, screenwriter Kevin Williamson who bailed mid-production because of Weinstein meddling, and original castmembers Courteney Cox, David Arquette, and Neve Campbell — then added Hayden Panettiere and Emma Roberts (Julia's niece and Eric's daughter). Maybe the entire franchise should have been reworked. The result is that Scream as a franchise has just a little life left in it even though the Weinsteins kept insisting for the past year that it had a lot.