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Scream Turns 14: R.J. Torbert

R.J. Torbert, Director of Licensing at Fun World, reflects on 14 years of Scream, Ghost Face’s legacy, and a new trademark announcement.

By R.J. TorbertDirector of Licensing and Product Development at Fun World, the visionary behind the branding of Ghost Face.


WOW! 14 years! Most people would say, “Who would have thought it would create history like this during the genesis of this adventure?” However, there are times that all of us have that feeling. When I worked with Miramax during the initial meetings, alongside Stanley and Alan Geller 16 years ago, I just knew something very special was going to happen. It was the reason I pushed so hard for the “baptism” of Ghost Face.

When you combine people like Wes Craven with terrific actors and crew, and pair it with the most iconic mask in history, it makes me very proud to have been a part of this fascinating story.

It’s because of this great run that I am also proud to announce, for the first time, that a new trademark is in the process of being registered to be associated with Ghost Face. I felt it was time, and I’m sure all the fans will agree with me when I release it on behalf of Fun World in the upcoming weeks—it is truly deserving of Ghost Face.

Congratulations to all involved, but most of all, thanks to you, the fans. Your interest, loyalty, and perseverance toward the Scream franchise and Ghost Face are a major part of bringing back the 4th installment of this great “ride” we know as Scream. Your passion makes me feel blessed to have one of the most interesting and exciting jobs in the world. We will continue to strive to never let you down.


Celebrating 14 years of Scream! Read testimonials from fans and contributors on the legacy of this iconic horror classic.

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Fun World, R.J. Torbert, Scream, Scream: 14th Anniversary Special
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After 11 years since the first Funko Ghostface, this lineup is to die for. Different sizes, colors, even glow-in-the-dark. They aim straight for the heart, don’t they? ❤

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With slasher experience, Celeste O'Connor joins the new wave of Ghostface victims or… allies.

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Wes Craven on set, crafting the chills and thrills that made Scream 4 unforgettable. A master at work, blending terror with wit in every scene.

🔪Photo by Gemma LaMana. 

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Your Ghostface shrine deserves an upgrade—don’t miss these killer Black Friday deals! 

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Happy Thankskilling! 🦃🔪

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“Behind the screams.”

Courteney Cox, Skeet Ulrich, and first assistant director Nicholas Mastandrea on set—capturing not just iconic shots but the heart of what made Scream unforgettable. Via @qgscream 

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