December 20, 2021, was a day of celebration and remembrance as Scream officially turned 25 years old.

Fans, media outlets, and the film’s official channels flooded social media with tributes to Wes Craven, behind-the-scenes stories, and exclusive content from the 1996 cult classic.

But let’s start with something extra special—a project HelloSidney.com was directly involved in.

Scream on Movie Mate – A Facebook Second-Screen Experience

To mark the occasion, Scream launched on Movie Mate, Facebook’s second-screen interactive experience that takes place on Messenger.

How does it work?

• Click the official Scream profile in Messenger (button below)
• Choose how you’re watching the film (4K restoration or streaming)
• Select your experience level—first-time viewer or die-hard fan

This immersive experience delivers trivia, rare images, and exclusive behind-the-scenes details in real time as you watch the film.

HelloSidney.com was honored to collaborate on this project with Facebook Creative Shop, Spyglass Media Group, and Paramount Pictures—thank you for including us!

📖 The project was even featured in a special article on Adweek!

12 Screams for the Holidays: A Look Back at 1996

As part of #12ScreamsForTheHolidays, the official Scream account marked Day 8 with a nostalgic tribute to the original film:

“On Day 8 of #12ScreamsForTheHolidays, we go back to the original and celebrate its 25th anniversary. Prepare yourself for the new #ScreamMovie by watching the original Scream 🍿 with Movie Mate.”

Rare Behind-the-Scenes Stories & Photos

For fans craving more Scream history, two deep-dive oral histories were published by:

📖 The Ringer
📖 Entertainment Weekly

EW also released rare, never-before-seen shots from the film (see our slider at the top of the page!) and teased The Ultimate Guide to Scream, an upcoming special edition hitting shelves in just four days.

A Tribute to Wes Craven

To top it all off, a heartfelt featurette dedicated to Wes Craven was released—honoring the man who made it all possible.

The new film is officially dedicated to his legacy, and as Scream moves into a new era, one thing is clear:

👑 The master of horror will never be forgotten.

What a Day for Scream Fans!

Between interactive experiences, rare content, and heartfelt tributes, this anniversary was more than just a celebration—it was a testament to Scream’s enduring legacy.

What was your favorite moment from the 25th-anniversary celebrations?

Special thanks to Rebecca Resnick & Illen Asmerom from Facebook! ❤